It turns out white noise and its lesser-known cousins, pink noise and brown noise, have plenty of ardent midnight listeners.
We were proud, or proud to be embarrassed, or swore we were asleep. Īll of these things are true, but millions of us went ahead and shared our listening habits with the world.
It’s easy to be cynical: we shouldn’t enjoy Spotify Wrapped because it’s a marketing ploy, or we’re stupid to be impressed by an app just feeding us back our own choices, or we should never have used Spotify in the first place, because it underpays artists. Each year in December, the music streaming app collates its users’ favourite songs, musicians and podcasts, and presents them in a fun personal slideshow. Spotify’s annual “Wrapped” feature shows the power of data collection. I, for the second year in a row, am proud to announce I’m in the top 0.5% of listeners to beloved ironic-electronic music duo 3OH!3. A young woman in Wellington played Dua Lipa’s ‘Love Again’ 645 times. This year, one man in Auckland listened to Spotify for 468,377 minutes or roughly 325 full days. This year’s Spotify Wrapped is out, and the competition is on: who among us has the wildest listening habits? Josie Adams explores for IRL.
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